Put simply, VSCO Girls are a derivative of the “basic girl” archetype – girls, typically white and attractive, who follow popular, “safe” trends. But its meaning and true origins are more nebulous. The source of its spread is simple to pinpoint: social media and other online networks that have popularized the term and the archetype. The term has entered the vocabulary of teenagers around the country, from high school freshmen to the University of Maryland students. Though there have always been memes and jokes around teenage girls who fit into high school stereotypes, no such title has captured the zeitgeist of the late 2010s so much as the VSCO Girl.
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